Keith Hurd

PRESIDENT

Keith Hurd, an Emmy and Clio Award winning marketer, promoter and producer, has been working on Broadway shows, live entertainment, TV and immersives for over 25 years, most recently on Mercer Labs Museum of Art and Technology, Monet’s Garden Immersive Experience, Immersive Van Gogh, Wonderland Dreams, Melissa Etheridge on Broadway and the Big Apple Circus at Lincoln Center.

Keith won a 2021 Emmy Award as Producer of "Broadway Profiles with Tamsen Fadal" TV series on PIX11 and a 2022 Clio Award for experiential marketing for Immersive van Gogh. Keith has marketed over 35 Broadway and Off-Broadway shows including The Illusionists, Rock of Ages, Spider-Man, Fuerza Bruta, The Producers, Billy Joel’s Movin’ Out, Fosse, Proof, Ragtime, Kiss Me Kate, Jekyll & Hyde and Victor/Victoria with Julie Andrews.

He promoted the STAR WARS Film Concerts for the New York Philharmonic, The Lord of the Rings Trilogy Concerts at Lincoln Center and Radio City, Lang Lang at Carnegie Hall and Central Park with the Shanghai Symphony. He booked talent for concerts at The Green Room 42 in NYC and Feinstein’s at Loews Regency Hotel for four years.

Keith received the Best Broadway Promotion Award by his industry peers for Spider-Man.

He received the 2022 Distinguished Alumni Award for Fine Arts and Humanities from Binghamton University and is an Adjunct Professor teaching “Broadway Marketing and PR” since 2020. Keith also attended La Sorbonne University Paris IV.

WHAT WE DO:

Founded in 2003 by Keith Hurd

We create, manage and implement strategic marketing campaigns and promotions for Broadway and Off Broadway shows, live concerts and immersive entertainment. We work as Marketing Director or Production Consultant in conjunction with advertising, digital and publicity agencies promoting attractions to wider audiences in the New York tristate area and tourists to enhance and bolster sales and brand awareness.